AdSense Alternative: BidClix

BidClix was a service that used to be one of the better AdSense alternatives until it closed its doors to new business on 31st August, 2007.

It was apparently bought out by Drive Performance Media (DRIVEpm) who guarantee their position as one of the markets biggest players by only accepting advertising media materials from the top 250 web publishers!

Now, DRIVEpm, by stating this fact on their home page, which, in addition, is not at all user friendly seem happy to position themselves as a company who are not overly concerned about attracting new (especially smaller scale) business.

There is a little more information available on the website that is published by the UK division of the company, but the site is still under construction even then, so detailed information is still at a premium.

And yet, if DRIVEpm took control of BidClix, it is to be assumed that they did so for a reason.

It would not appear unreasonable to assume that this reason might be that they are going to use the BidClix brand and the customer and advertiser database that (presumably) came with the company to launch a service that has a much wider and broader market appeal.

At the moment, however, this can be no more than conjecture and supposition, but, as they say on the TV, ‘watch this space’!