Pointing in Two Different Directions

The next thing to look at is, where does the click actually take your site or blog visitor?

Option one is that a click on your ad does what we have already seen that AdSense and BidVertiser do, that is, take the visitor to a paid advertisement placed by an unknown company or person.

Generally speaking, you (as the site owner) will have no choice at all in whom this advertiser is and, indeed, you will in all probability never actually know who they are.

The second option is that a click on the ad does actually takes the visitor to somewhere that you want them to go!

This could be an affiliate product at a site like Clickbank, Amazon or Commission Junction, it could be to goods available for auction on eBay or it may be to your own site. You make the conscious decision of where the visitor is taken.

This has many advantages both for you as the site owner and for the visitor who decides to click on your link.

For you, you can point the visitor in any direction that you like. For example, the in text ‘niche marketing’ adverts on the previous page points to a Clickbank affiliate product that would pay $37 for ever sale.

Compare that to $0.25-1.00 for an average AdSense click, and you can very quickly see the attraction.

Or, you can point the link at your own product sales pages, thus boosting up your own sales figures.

And your site visitor often benefits too.

You control the link, so you can ensure that it points to a super-targeted site or advert.

Thus, at the very least, you can guarantee that your site visitor sees something that is truly relevant to them, ideally something that they might have a genuine interest in buying.

Be aware that not all programs will allow total flexibility of where you send your visitor.

Some are specifically designed to send people to Clickbank only whilst others are targeted at eBay and various shopping sites.

Sites like these will be highlighted in the descriptions of each of the Top 25 AdSense Alternatives that you will find on the following pages

Finally, the first alternative that is listed below, aLinks, is unlike anything else listed in that it only works on one particular type of website.

Every other listed Alternative can be used on any type of website on which you might choose to use it.