Adsense Alternatives

Alternatives to Adsense – An Introduction

It’s an arguable point, but there are many good reasons for believing that Google’s Pay-Per-Click (PPC) advertising concept could well be the biggest single business success story on the internet so far.

Based around the AdWords and AdSense programs, it has been a phenomenal success for Google, at least partially responsible for their position as a Global business giant bigger than some of the best known companies in the world, like Disney, McDonalds and Hertz.

Whilst they did not invent the PPC advertising model, nor were they the first into the market with it, it was Google that honed and then perfected the ‘balanced’ nature of the business that would eventually lead to them being such a resounding success on a worldwide basis.

For quite some time, one of the main reasons that Google managed to maintain their stunning levels of success was that there really was not a lot of effective competition around.

Consequently, with few real rivals they managed to grow their PPC business so quickly that AdWords and AdSense literally took the online advertising business by storm.

And, by the time that the other major online players woke up to what PPC could do for their own operations, Google had already managed to achieve two things:

• They had established their own PPC model as the de-facto ‘correct’ way of doing things and
• They had become so big and powerful that they effectively owned the market, making in extremely difficult for new entrants to make any headway in the fight for market share.

So, many companies simply chose not to fight, partially, I believe, because some of them actually believed that PPC advertising was a passing ‘ fashion’ or ‘fad’ that would go away some time soon.

This might have been true if Google had chosen to stay still, resting on their laurels, and had not, instead, constantly developed and improved both the AdSense and AdWords systems.

But they did, and so it wasn’t!

And, to a certain extent at least, Google and their AdWords and AdSense programs are still the kings of the PPC ‘hill’, the company that continues to overwhelmingly dominate the market.

But, whilst nothing in life ever stays the same, the rate at which things on the internet change is multiplied five fold or perhaps even ten fold.

One thing that is very definitely changing, a business where the focus is shifting, is in the PPC marketplace.

Yes, Google are still dominant but others are fast catching up with their own technology that matches and sometimes even betters that of Google.

There are simply more quality players in the market now, so that Google are no longer able to be quite as dominant as they once were.

Added to this is the fact that, somewhat inevitably, Google’s own success has begun to work against them too.

It’s a fairly open secret that there are hundreds of people on the net who spend all day, every day trying to cheat or ‘game’ the most successful money making programs and systems.

As AdSense and AdWords have been amongst the most effective online money makers for a few years now, so it is that many very smart people have spent a lot of time trying to ‘figure out’ the mysteries of how both of these programs actually work.

Thus, Google have been forced to make regular (and sometimes quite radical) changes to their programs, and, in truth, not all of these changes have been especially effective, nor were they always popular or successful either.

Such unpopular changes have inevitably caused some online businesses and internet marketers to turn their focus away from using Google, to consider the alternatives.

So, this website will first look at what AdSense and AdWords are, and what they do.

Secondly, we’ll take a look at where these programs actually stand in the current marketplace, and why many marketers are beginning to look elsewhere for their PPC advertising and revenues.

And finally I’ll list and explain my personal top 25 ‘AdSense Alternatives’ which are quite simply that – Alternatives to Adsense, that you might want to consider using if you too are thinking of shifting away from using just Google AdSense.